Our SAFe for marketing training is taught by inspiring SAFe Practice Consultants (SPCs) and SAFe Practice Consultant Trainers (SPCTs). Our consultants are themselves coaching in the field and have extensive experience implementing SAFe within large organizations. The benefit of this training doesn’t only lie in the expertise of our trainers however, but also in being surrounded by like-minded and motivated individuals. The training is spiked with many interactive opportunities to exchange challenges & best practices and learn from each other.
SAFe for Marketing (SFM)
The Agile Marketing with SAFe course teaches teams how to apply Lean, Agile, and SAFe practices and principles.
Success Rate
91%
Participant Score
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Contextualizing SAFe for Marketing Teams
The course uses a combination of hands-on activities, introspection, and guided exercises to help teams build collective muscle-memory and alignment. The course culminates with an activity that allows attendees to apply SAFe in their own real-world environments.
The content fully matched with my expectations. Besides that, I was impressed by the knowledge level and training capabilities of the trainer.
Learning goals
At the end of the Agile Marketing with SAFe course, you will be able to:
- Explain how marketing teams benefit from adopting Agile and SAFe
- Describe how to create and foster an Agile marketing team
- Organize a marketing team around value
- Use techniques for integrating marketing into an Agile Release Train
- Adopt a hypothesis-driven approach in marketing
- Break down initiatives into smaller, testable parts
Program
This training is a 2-days course with 4 hours each.
Be Agile
- Module 1: Agile Marketing for Business Agility
- Module 2: Building Agile Marketing Teams
Join the Value Stream
- Module 3: Supporting Operations
- Module 4: Supporting Development
Specialize the Principles and Practices
- Module 5: Applying Validated Learning
- Module 6: Learning Incrementally