“To think like a designer, learn to feel like your customer.”

Riekes Beelen is an educated service designer with ample experience at established brands, as well as a long history of training teams to think like he does.

“I’m a designer by nature, but I know what it’s like build the organization around the product as well. A few years back I Co-founded Fancal, a calendar app that is downloaded by more than 1 million users. I was also a consultant at [our sister company] BlinkLane Consulting, but my heart was in the design itself. Now I can combine all three passions: entrepreneurism, Design thinking and training. Come join in!”

Thinking like a designer is a vital skill set for product owners and entrepreneurs, but Riekes Beelen sees how valuable the framework can be for anyone in any line of business every day. “Customers everywhere are expecting businesses to adopt new technology and adapt to new possibilities like never before. Even if no competitors in your segment are moving, business in other sectors is. Customers no longer accept it if your brand refuses to listen and move with the times… luckily we can help.”